What is Amazon Go and how does it work?

Erwin Calvert asked, updated on August 17th, 2022; Topic: amazon go
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The store concept allows a customer to walk into an Amazon Go store by scanning a QR code from their Amazon app at a gate to allow entry, pick up a product, and walk out again without queuing to pay at a till point.

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In all cases, how do you pay at Amazon Go?

Simply scan your app, or at select Amazon Go store locations, enter using a credit card or Amazon One and let them in first.

Still, what is the purpose of Amazon Go? The store works with an Amazon Go app for iOS or Android: You enter, take the products you want and, thanks to the app, just leave again. The app is linked to your Amazon account for billing. There are two types of Amazon Go stores in the US: Amazon Go: Serves breakfast, lunch, and all sorts of snacks that are ready.

Along with, is Amazon Go only for Prime members?

Amazon Go Grocery does not offer a discount program — not yet, at least. You don't need a Prime membership to shop at Amazon Go Grocery.

Are Amazon Go stores closing?

Amazon is ditching the Amazon Go Grocery brand, closing one of its two stores by that name and re-christening the other under its Amazon Fresh label, the company confirmed Tuesday. Amazon will close the recently opened Go Grocery store in Redmond in early June, Amazon spokesperson Carly Golden said in an email.

21 Related Questions Answered

How good is Amazon Go?

So far, so good for Amazon Go, at least when it comes to consumer experiences. A new survey report from consumer insight provider Piplsay found that 54% of Amazon Go shoppers rate their experience in those store as “excellent,” with 35% rating the experience as “good,” 7% as “not very good” and 4% as “bad.”

Do Amazon Go stores accept cash?

You can still use the app to shop at an Amazon Go in San Francisco, but now the company has rolled out a way for customers to pay in cash, even though the stores aren't outfitted with checkout counters or dedicated cashiers.

Are Amazon Go stores successful?

Less than a third of respondents have visited an Amazon Go location, but over half think the checkout-free format will be successful. ... However, 54% of consumers who visited an Amazon Go described their experience as “excellent,” and 35% thought it was “good.”

How many Amazon Go grocery stores are there?

Amazon GoThe first Amazon Go location, at Day 1 in Seattle
IndustryRetail Convenience stores
FoundedJanu Seattle, Washington, U.S.
Number of locations29 (2021)
Area servedSeattle Chicago San Francisco New York City London

How much does Amazon Go store cost?

Amazon has never released cost figures for setting up an Amazon Go convenience store, but analysts have estimated that each location costs about $1 million in technology. This includes the cost of sensors and cameras equipped with computer vision and image recognition, as well as extensive wireless networking.

How much does it cost to set up an Amazon Go store?

Ever wonder how much it costs to open an Amazon Go store? Forbes reported that it costs on average $1 million dollars to open that human-less AI store, and that it only for the hardware cost alone! It will take Amazon approximately 2 years to break even from each store that they set up.

Is Amazon go cheaper than Walmart?

As for the lowest prices and everyday value, pricing is competitive between Walmart and Amazon. But Walmart wins. ... They found that if a customer was to purchase identical items from both retailers, Amazon was 10.37% more expensive than Walmart.

How do Cashierless stores work?

In terms of cashierless shopping, what it means is this: you scan yourself into the building, and cameras will associate your physical form with your digital account. Then, they watch your every move to determine what you're actually buying. That's the aim, at least, which took some time to perfect.

Is Amazon go a franchise?

To be clear, the technology being sold is to allow retailers to offer their own customers the ability to shop and pay for items without having to wait in line to pay at a register. It's not intended to allow retailers to run a franchise of the Amazon Go convenience stores.

Is Amazon Go and Amazon Fresh the same thing?

The news: Amazon is renaming its Amazon Go Grocery brand to “Amazon Fresh” and closing its Amazon Go Grocery store in Redmond, Wash., near Microsoft's headquarters, GeekWire has learned. The other Amazon Go Grocery store in Seattle's Capitol Hill neighborhood will remain open and be called “Amazon Fresh.”

Is Amazon Fresh like Amazon Go?

Today, Amazon confirmed to WGB that it is rebranding its Amazon Go Grocery concept to Amazon Fresh. “To simplify the experience for our customers, we're rebranding our Amazon Go Grocery stores to Amazon Fresh,” an Amazon spokesperson told WGB.

Does Amazon Go have employees?

If they return any items back to the shelf while in the store, those items will be removed from your virtual cart. Do you have any people working in the store? Yes. Our great team of store employees is an important part of the experience at Amazon Go.

Is Amazon Go store open to public?

Amazon's first Go location, spanning about 1,800 square feet, finally opened to the public from the middle of Amazon's Seattle campus in January 2018. The space — selling grab-and-go items such as sandwiches and snacks — was initially unveiled in late 2016. It was supposed to open to the public in early 2017.

Why is Amazon Go innovative?

Amazon Go uses sensors, cameras and machine learning to enable cashier-free food retail. "We have also expanded our assortment of baby products such as diapers, wipes, food, and other supplies for those parents who are on the go," the spokesperson said. ...

What is Amazon go UK?

Amazon Go stores allow customers to shop and leave without queuing. In-store cameras and sensors track what they take from the shelves and they are then charged using the Amazon mobile app. ... It is thought there are plans for at least 30 more Amazon Go shops in the UK.

Does Amazon go use facial recognition?

Amazon has mentioned that their Go stores don't use any facial recognition technology. Instead, these cameras detect each customer's general profile and track individuals with motion detection.

What cities are Amazon go in?

There are currently 26 Amazon Go stores located in four cities — New York, San Francisco, Chicago and Seattle.

How does Amazon grocery shopping work?

Using Amazon Fresh is simple. Customers sign in to their Amazon Prime account or use the Fresh app to start shopping. They can choose unattended or attended delivery, and also designate a delivery time slot. 3 With attended delivery, groceries are delivered in plastic bags and someone must be there to receive them.

How long does it take to build an Amazon Go store?

The hardware for each Amazon Go convenience store costs about $1 million on average, and it would take about two years for Amazon to break even, RBC analyst Mark Mahaney has estimated.

How do you pay at Amazon Fresh store?

Customers simply place their bags in the cart, sign in using their Fresh QR code in the Amazon app, shop, and exit through the Dash Cart lane to automatically complete their payment.

Is Amazon always the cheapest?

Amazon is about 11% cheaper overall than Walmart, Target and Jet, according to a new, independent study of online prices of 52,000 products across 13 categories from research firm Profitero. Walmart is the closest competitor to Amazon in terms of price, with average prices only about 3% higher than Amazon.